LOMOIO is a new range of cosmetics that restores men to the centre of an energetic and sensual relationship with nature.

Our initial experiments lead us deep underground, where we studied the visceras of the earth and the primordial mechanisms of life. We reemerged with ROOTS, our first family of products, transforming the concept of beard care.

LOMOIO supports Italy’s natural, human and cultural resources. Our products are exclusively Made in Italy with the purest root extracts carefully combined with a wise blend of natural ingredients. ROOTS addresses those, who like us, can’t resist the magnetism of a bearded face.

Beard and roots are linked by an ancient symbolic bond. The word ‘beard’ or ‘barb’ has a parallel meaning in Latin, designating also the plant root system. Motivated by this striking parallel we investigated the cosmetic and healing properties of roots and their rejuvenating potential for the beard itself, the ‘root’ of men. ROOTS will fully re-connect you with the energy of nature and the substance of the earth.

Respect your own pace and let you beard grow. Sense the warmth, enjoy the protection. Rediscover your personality, follow your inner nature....

Back to the roots.

ROOTS revolutionizes the concept of beard grooming through the vital force of roots: nourishment, vigour and styling direct from the underground.

Roots are a pure concentration of energy; they sustain and reinforce growth. Rich in water, minerals and vitamins, roots are life in potential.

ROOTS serves you and your beard releasing the power of the underground.

Ginseng BEARD SOAP/

Ginger and Valeriana BEARD OIL and BALM/

Liquorice MOUSTACHE WAX

Panax Ginseng
Beard soap

As far back as five thousand years ago, Panax Ginseng was used by Chinese emperors for its rejuvenating powers. Considered a symbol of cosmic harmony due to the human shape of its roots, Ginseng has been used in the preparation of soaps and lotions through the ages. ROOTS delivers to you the divine benefits of this ancient root. Our Ginseng Soap is the first step towards a shiny, healthy and deeply cleansed beard. It stimulates hair growth and brings tone and luminescence to the skin, combating excess sebum and inflamed pores. You will appreciate our Ginseng Soap for its miraculous anti-oxidant and anti-aging properties.

USE. Cleanse your beard with a vigorous massage. Rinse thoroughly with warm water and pat dry with a towel. Indulge with Ginseng daily; it is the starting point of a complete ROOTS treatment.

250 ml

Oil or Balm?

Both are available in two versions: ENERGIZING/Zingiber Officinale and RELAXING/Valeriana Officinalis. Pick the product that suits your needs.

Oil.

Our oils soften and nourish your beard leaving it wonderfully fragrant and groomed. Although suitable for all beard types, we recommend them for short beards or to facilitate the transition into longer ones. Working beneath, our oils protect and hydrate the skin, combating itching and irritation.

INGREDIENTS. Ginger and Valeriana are blended with other pure essential oils which exalt their properties. Oils of sweet Almond, Jojoba and Argan provide the necessary nourishment and vitamin supply.

USE. After cleansing your beard with our Ginseng Soap, pat dry and apply. Release 4 to 6 drops onto your palm; rub between your hands to even distribution and massage from the neck upwards until absorbed. Smooth the beard along its grain or shape with a brush. For best results repeat 1 or 2 times daily.

30 ml

Balm.

Our balms condition all beards and tame the wildest ones. Particularly recommended to shape and soften long beards, balms counteract frizz and rehydrate the driest of skin. If you’re into beard grooming, our balms are your best allies! They combine a natural, non-invasive treatment with a strong hold.

INGREDIENTS. Karité, Cacao, Argan and Jojoba natural butters constitute the balm base. Ginger and Valeriana extracts provide specific properties and effects.

USE. After cleansing your beard with our Ginseng Soap, pat dry and apply. Soften some balm between your fingers and distribute evenly from the neck upwards. Massage and work into the skin until absorbed. Use a brush for more defined styling.

50 ml

Zingiber Officinale
ENERGIZING
Oil & Balm

Employed in Asian medicine for thousands of years, Zingiber Officinale is a powerful anti-oxidant and male aphrodisiac. Characterized by its fresh yet spicy scent, our Ginger ROOTS tones your beard with energizing power. As a hot spice, Ginger stimulates peripheral blood flow and the production of beard hair follicles. An extraordinary antiseptic, Ginger ROOTS purifies both your beard and skin. A natural antioxidant and rich in vitamin E, Ginger is also recommended as an anti-aging remedy or to treat acne and stressed skin.

Oil 30ml, balm 50ml

Valeriana Officinalis
RELAXING
Oil & Balm

A healthy, strong, good-looking beard is the result of nourishment, care and inner harmony. Use Valeriana Officinalis to attain peace of mind. Considered a Panacea – an allegory of universal health – the roots of Valeriana have miraculous healing and hypnotic properties. Characterized by its warm woody scents and mossy undertones, our Valeriana ROOTS is the answer to your need to sooth and unwind. Not only does Valeriana nourish and soften your beard, it is also an excellent antidote against the troublesome effects of stress. Gentle and curative by nature, Valariana is the perfect remedy for highly sensitive and de-hydrated skin.

Oil 30ml, balm 50ml

Glycerryza Glabra
Moustache Wax

Short? Long? Classic? Chevron? Toothbrush? Dandy? Whatever your moustache type, use Glycerryza Glabra Moustache Wax. Thanks to Liquorice’s stimulating and anti-septic properties, our ROOTS Wax shapes, defines and invigorates your moustache.

INGREDIENTS. Carnuaba wax spiced with pure Liquorice extract.

USE. For best results, form small balls of wax between your fingertips; start applying from the middle and work out towards the sides. Depending on the desired look, free-style with your fingers or use a comb. For longer thicker moustaches, use more wax and repeat the procedure.

30 ml

A cosmetics professional, an architect and an art curator came together to generate LOMOIO, with the joint vision to return to the original meaning of cosmetics: to re-establish harmony between part and whole. LOMOIO considers the complex systems at play within the male body, and its relationship of exchange with the outer world at large.

LOMOIO is an eclectic platform for the development of specialized cosmetic products, interlinking humanistic and scientific research. Each product range is conceived like a new constellation, revolving around the distinctiveness of different body parts.

Beginning with the beard, the herald of male identity, each LOMOIO project will be devoted to developing new exceptional cosmetic solutions.